Tutorial: Send email based on field value using EXM, Forms, and Marketing Automation

I had some clients asking me how to send an e-mail based on a value selected in a field using the Sitecore Forms. Let us say, you have a field named “Topic” and if the visitor selects the option named “Gifts” he gets an email offering a free voucher for a Gift. If this same visitor selects the option “Books”, he gets a totally different email.

In this tutorial, I share how you can achieve this by using EXM, Forms, and Marketing Automation.

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